CX Lavender has been appointed by youth mental health organisation, Headspace, to lead its national brand strategy and creative campaign development.
The win for the independent agency follows a competitive tender and builds on their work with the organisation to date.
CX Lavender has been part of developing new brand architecture and narrative focusing on the organisation’s range of services available to young people of all mental health needs, not just those in crisis.
In the year ahead, an integrated brand campaign will roll out nationally from July and run through the rest of the calendar year.
Brett Reardon, Headspace’s head of brand, marketing and communications, said: “Our experience with CX Lavender has shown them to be smart, creative advocates both for headspace and for youth mental health.
“They are the perfect partners to help bring our story to life for young people all over Australia.”
CX Lavender’s CEO Adam Washington said: “In a partnership with Headspace, we saw a unique opportunity to positively influence Australia’s youth mental health conversation and shine a light on headspace’s critical services.
“The work is both creatively exciting and culturally important – and it’s inspiring and hugely rewarding for our team.”
This comes after CX Lavender announced the promotions of Georgina Thomas and KaLing Ng to the role of joint client services directors, last year.
See also: CX Lavender promotes joint client services directors
Thomas, who served as business head, is a long-term CX Lavender employee and has been with the agency for 12 years.
Ng joined the communication and customer experience agency one year ago and was previously in senior roles at Richards Rose and Leo Burnett.
Thomas and Ng join the agency’s leadership team to helm its business management function and are charged with the delivery of consistent client experience and results across the agency.
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Top image: Adam Washington