Nova Entertainment’s sole non-metro station Star 104.5 is the #1 ranked station in the Central Coast market.
The station had a special event at the end of last week to help keep it #1. Crowds gathered at a major promotional event from early Friday morning for the biggest giveaway in Star 104.5’s history – Gina & Matty’s Cash Car.
From 6am, hundreds of Central Coast locals descended upon Brian Hilton Skoda in North Gosford for a chance to win a 2024 Skoda Kamiq Runout valued at over $32k, along with $5,000 cash in the glove box.
Star 104.5 breakfast presenters Gina Jeffreys and Matt Baseley broadcast the show live from the local heritage business as close to 300 key holders walked the red carpet to test their keys, with only one key unlocking the major prize.
Star 104.5 breakfast hosts Gina and Matty
The lucky winner, Danielle Swain from Long Jetty, a single mum and disability support worker, said to Star: “It means the world to me. I’ve been a single mum for 10 years, and I’ve never had anything brand new, to be able to get to work in a brand-new car will be amazing. And this time of year is always hard, coming into Christmas.”
Star 104.5 program director Shayne Sinclair said: “Moments like these remind us all about how much of a meaningful difference radio can make to the community. Danielle from Long Jetty won the car she needs, and the cash she deserves.”
Over the seven weeks of the promotion, almost 300 cash car keys were won by Star 104.5 listeners, via on-air competitions and giveaways at local events. The winners were then invited to Friday’s climax, where they were given the opportunity to try out their keys.
See also: Nova Entertainment celebrates 20 years of Central Coast station Star 104.5
Star 104.5 has for the past four years held the position of the Central Coast’s number one radio station. The station provides a local news and entertainment offering at breakfast with Gina and Matty and then the best of Nova networked programming later in the day.