CrashHot Creative has announced its launch in Melbourne, based at The Alex Theatre in St Kilda.
The agency offers a mix of disciplines, executions and a fresh approach to delivering fully-integrated communications campaigns.
CrashHot Creative brings together a highly-experienced team of industry experts across all communications disciplines. It also operates as a collective dedicated to achieving the right mix of skills and creative solutions for each client brief.
Vivienne Ryan, spokesperson of CrashHot Creative, explained the agency was born out of the Covid lockdowns when a group of communications professionals came together to form a creative hub at The Alex.
“With live performances closed the Alex Theatre complex became the perfect place to set up production studios, edit suites, offices, meeting rooms and presentation spaces. Before long we realised we had assembled a team of talented and experienced operators across all aspects of communications.
“CrashHot Creative boasts some of the industry’s best operators in marketing; graphic design; photography; video production; media strategy and buying; social media; content creation; digital marketing; issues management; presentation training and PR,” she said.
“It’s about delivering the right creative solution, mix of disciplines and execution for each communication challenge.By working as an integrated team CrashHot Creative can achieve great results, cost-effectively,” Ryan added.
The CrashHot Creative team comprises of Tim Barnett, director of entertainment, Vivienne Ryan, media strategy/buyer and director of Gravia Media, Pasquale Palmieri, graphic design/photography, director of 3P Studios, and Peter Kalos, director of Melbourne Actors Lab.
Also part of the team is Mark Chen, social media and digital marketing expert, Matt Timson, TV and Advertising professional and former ABC TV News journalist Jonathan Raymond, communications adviser.
Ryan added: “Successful communication campaigns today require a complex mix of specialist skills…from strategy development to content creation, graphic design to social media, media management to PR.
“Whatever your communications goals, CrashHot Creative has the answers,” she added.