Adam Williscroft is about to leave the SCA building at World Square. He is stepping down from his role as music content director – audio on demand & digital radio. The move comes at a time when a number of people are leaving all media company’s and SCA hasn’t been immune to change.
It is Williscroft’s second tour of duty for SCA. When it was known simply as Austereo, Williscroft worked on air and as a music director in Newcastle at NXFM and then in similar positions at Fox and 2Day for a period eight years that ended in 2004.
ACRA-winning RnB Fridays Radio team – Lindsay Marapa, Mireet Emma, Adam Williscroft, Madeline Wilson, SCA DAB+ Team
Between his SCA stints, he pulled on the boots for Nova Entertainment as PD at first Nova Brisbane and then Nova Sydney.
Williscroft returned to Austereo in 2011 and was appointed regional head of content after the merger with Southern Cross, overseeing the entire regional network. He later became content director of 2Day, before moving to digital audio – taking SCA’s footprint from three stations to 13 different brands, and implimenting localised revenue across each DAB market nationally. After the launch of LiSTNR, Williscroft oversaw the expansion of music formats and music podcasting.
A key part of the DAB+/LiSTNR offer is Triple M digital radio. Anchored by Triple M Classic Rock, the Triple M DAB+ family now spawns six separate stations which combined is the #1 DAB+ brand.
LiSTNR has another 25+ digital music channels too – everything from 60s Hits to Yacht Rock.
Adam Williscroft
He was also responsible for launching the Mike E & Emma live breakfast show on RnB Fridays Radio, overseeing their content until their recent move to late nights nationally on the Hit Network.
Williscroft was his usual measured self, posting some thoughts about his journey:
Leaving Southern Cross Austereo after 13 years, there are a few emotions.
I’m extremely proud of the products, stations, shows and content that I’ve created and collaborated on over the years. The individuals and teams that have shared the drive to create magic out of literal thin air.
I feel privileged to have worked with so many talented and passionate people across every area of the business, in different roles and opportunities within programming, music curation and podcasting.
The last few years have seen digital audio grow rapidly, and it’s inspired me every day to not settle but to strive for better with LiSTNR music and digital radio. To create and curate, to lead and lean in – and I’ve genuinely loved every single minute of it!
Sure, there’s a touch of sadness that the industry is going through challenging times, and many colleagues are going through role redundancy. But the flip side is that this is also an opportunity for new beginnings, and personal growth. Ultimately it’s gratitude that I take away from my time at SCA.
A who’s who of the radio industry had jumped online with best wishes for the music man.
In a final message, Williscroft told anybody wanting to connect where to look for him. He then posted a photo of a beach…