CHEP Network has announced the promotion of Thomas Penn to Melbourne general manager.
Penn joined the agency in 2018 as a group account director and moved up to client partner.
He has successfully led client wins and delivered award-winning work for clients including Latitude, AGL, Flybuys, RMIT, T20 World Cup, G8 Education, St Vincent’s Hospital and La Trobe.
Justin Hind, CEO at CHEP Network, said: “Thomas is a proven leader who’s been equally dedicated to his clients while successfully contributing to the culture in Melbourne.
“His progression as Melbourne General Manager recognises Thomas’ continuing commitment and impact across all parts of the business,” Hind added.
Penn said of his appointment: “Throughout my time at CHEP I’ve had the pleasure of working with some of the brightest people in the industry and have loved every moment.
“I’m delighted to step into this new role and I’m looking forward to seeing the impact the agency’s new positioning will have across our brilliant group of clients,” he added.
Penn will be report to chief operating officer and managing director, Melbourne, Andrew Drougas.
His promotion comes as the agency continues to strengthen the local executive team.
Last week, CHEP Network announced the promotion of Jonny Berger to managing director just 10 months after joining the agency as a managing partner from Clemenger BBDO Melbourne.
The agency also welcomed the key hire of Mariana Rice, joining the Sydney management team and takes over Berger’s managing partner role.
Earlier this month, CHE Proximity officially announced its rebrand to CHEP Network.
The change has been a catalyst for the company to “reimagine” the business around a new economy and develop a new model to ensure creativity, media, technology, and data is at the centre of their client’s growth following the Covid Pandemic.
Hind said of the rebrand: “The past two years have brought irreversible change to the way we work, shop, socialise, exercise and live life every day.
“That change has been a catalyst for us to reimagine our business around the new economy, and the development of a new agency model that will ensure creativity, media, technology, and data is at the heart of supporting our clients’ continued growth, no matter the challenge or channel,” he added.