Chief marketing officers from the media industry have made the 2022 CMO 50 list recognising Australia’s innovative and effective marketing leaders.
Taking the fifth spot on the list is Charlotte Valente, chief marketing officer for Seven West Media.
Shortly after arriving at Seven in 2019, chief executive James Warburton created the role of chief marketing officer and brought in Valente from his team during his time at APN Outdoor. She joined the eight-person senior management team reporting directly to Warburton at Seven.
Charlotte Valente
At the time of the appointment, the CEO said: “The CMO role is a first for Seven and will cover a broad range of viewer and business facing marketing initiatives, including data analytics, on-air promotions, digital optimisation and public relations.”
Valente’s remit covers trade and consumer marketing, creative and content, data and insights and corporate communications and publicity at Australia’s #1 TV network.
Valente was also feature in the recent Mediaweek 100 Power List in 50th place.
See also: Mediaweek 100 Power List: 2022
Nikki Clarkson, chief marketing officer of Southern Cross Austero, came in at 12th place on the CMO 50 list. This will be her third consecutive year as a member of the list.
Clarkson has over 20 years of award winning marketing and communications experience across multiple industries.
After just over a decade with SCA, CEO Grant Blackley announced the promotion of Clarkson to her current role which also sees her sitting on the SCA executive leadership team.
Nikki Clarkson
Prior to joining the leadership team, Clarkson held the position of head of marketing and communication at SCA for 10 years and has also held senior executive positions in creative advertising agencies including Clemenger Harvie Edge.
As CMO, Clarkson is responsible for all marketing and communication strategy and execution for SCA’s radio and TV brands, all on-demand brands, trade and corporate marketing and group corporate communications and publicity.
Key amongst recent achievements for Clarkson and team was the creation of the LiSTNR brand inhouse. The brand, which may eventually be the name of the company, has exceeded all growth targets since launch including over 100%+ for growth target and installs of the LiSTNR app.
Clarkson was also featured in the recent Mediaweek 100 Power List, taking 51st place.
–
Top image, left and right: Charlotte Valente and Nikki Clarkson