Taboo has appointed Charlotte Adorjan to the role of executive creative director of the Melbourne-based agency.
Adorjan, originally from London, joins the agency following an extensive global search. She brings over two decades of experience as a creative to the role, including a lengthy 17-year tenure at AMV BBDO.
She has also won a slew of accolades for her work with Cancer Research UK, The Lottery, Snickers, Bumble, and the Met Police. Adorjan has been recognised by international awards shows, including D&AD, Creative Circle, and Cannes Lions, and was listed as one of “The World’s Most Creative Women” in 2017.
She said of her new role: “It’s a creative’s dream to find a place with such clever people and killer briefs. The potential to make ideas that push boundaries with a crew of abnormally lovely folk is pretty exciting. As is living in a country with much better weather.”
Adorjan is co-host of The Village Lantern Podcast and co-founder of Woodism, an art collaboration created with her husband and 11-year-old son that celebrates the value of diverse thinking.
Andrew Mackinnon (group CEO), Jonathan Isaacs (chairman), Frannie Rhodes (managing partner, talent and operations), Kim Stoddart (director of finance), Charlotte Adorjan (executive creative director), James Mackinnon (managing director), Kate Prowse (general manager).
Her arrival at the agency follows other significant leadership hires, including Frannie Rhodes as managing partner, joining to lead Taboo’s talent and operations from MullenLowe US; Kim Stoddart as director of finance, who joined from Clemenger Group; and Jonathan Issacs as chairman, also from Clemenger Group.
Rhodes said of Adorjan’s appointment: “It was a long search to find a creative lead whose vision aligns perfectly with TABOO’s creative ethos of breaking rules for good reasons. Charlotte’s incredible heritage in creativity and dedication to diverse thinking make her the ideal fit for our team.”
James Mackinnon, Taboo’s managing director. added: “To find someone of Charlotte’s experience and talent is hard enough, but to find someone who is also aligned to our attitude and values – and is just great fun to be around- is exceptional.
“Charlotte’s arrival marks a new chapter for Taboo and we couldn’t be more excited about what’s to come.”
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Top image: Charlotte Adorjan