AnalogFolk have announced the appointment of Catherine Reay as managing partner, effective immediately.
Reay steps into the new role, joining the Sydney office of the global independent creative agency.
She will be responsible for client service, as well as broader business and product strategy for the agency.
Reay brings with her more than a decade of experience working in agencies in Australia, New Zealand with Y&R and the UK with iris worldwide
Prior to her new role, she was general manager of Primary Club of Australia.
Reay was previously operations director and group account director at The Works in Sydney, and group account director at J. Walter Thompson, also in Sydney.
AnalogFolk partner and managing director Matt Robinson said: “Cat brings with her truly global industry experience across award-winning agencies and campaigns, and just like us, she is passionate about creating solutions and ideas that move the world forward.”
Reay noted that she was looking forward to the new chapter of her career.
She said: “I’m excited about this next chapter of my career and to be joining at a time when the agency is experiencing huge momentum with client growth, award wins and developing meaningful initiatives with their dynamic and dedicated team.”
Reay’s appointment comes after the agency experienced significant growth which includes news and organic client wins.
The wins so far include Hyundai, Curtin University, TAL and Rekorderlig, as well as leading major pieces of business such as Canon, Pernod-Ricard, and Palmer’s.
AnalogFolk has notched up a number of awards in the past 12 months, including a Gold Award at the APAC Effies, while client wins have included AfterPay, News Corp, Linktree and NSW Government.