Carsales has welcomed the appointment of Rafael Constantinou as executive general manager of marketing, content & customer.
Constantinou joins following an extensive global search and brings nearly 20 years of experience as a 360° marketing professional in technology companies. He will lead the Carsales Australia marketing, content and customer team’s continued evolution.
Constantinou joined carsales.com Ltd’s Brazilian business, webmotors, in July 2013, and grew from head of project management to marketing and B2C products director over an eight-year tenure. He then moved to OLX Brasil, where he oversaw growth marketing & analytics for all OLX Brasil verticals and brands, including autos, real estate and general classifieds.
Constantinou has significant experience in omni-platform marketing and championed webmotors’ successful content build and integration.
Paul Barlow, Carsales Australia managing director, said: “I’m very pleased to welcome Rafael back to the carsales family as our new executive general manager of marketing, content & customer.
“Rafael joined webmotors the same month carsales joined that business, so we’ve known each other well over the last 10 years.
“Rafael is a great leader and brings a wealth of experience, digital savvy and passion. He will add significant value both culturally and from a business perspective,” Barlow added.
Constantinou said of his new appointment: “Carsales is a world leader — it’s innovative, fast-moving and creative. I’m excited to be able to add my experience with brands, and in digital marketplaces and classifieds businesses to the mix.
“Carsales and our brands across a range of verticals are already market leaders but nonetheless have significant potential. I’m passionate about maximising the opportunity they present and look forward to bringing a fresh perspective to how we connect with our customers both consumer and business,” Constantinou added.
This comes after LISTNR and carsales.com.au launched a new podcast series, Everything You Auto Know, to help drivers who want to be expert owners of their car and everything that goes with it, earlier this year.
See also: LiSTNR and carsales demystify car ownership with a new podcast series
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Top image: Rafael Constantinou