CarExpert has announced the appointment of Chris Catchpoole as its new chief marketing officer.
Catchpoole joins the automotive website having previously worked as the chief marketing officer of Compare the Market.
The newly appointed chief marketing officer steps into the role immediately and brings with him a wealth of digital knowledge and a great team spirit as CarExpert.com.au sets to complete its transformation to a digital automotive marketplace.
Catchpoole said of his new role: “The opportunity to turn CarExpert into something that no other website or business is doing in Australia is truly compelling.
“I look forward to helping CarExpert transition customer perceptions into a world where we continue to be there for expert advice, reviews and content but are also seen as a dependable and indispensable part of the transactional process,” he added.
The appointment of Catchpoole follows the announcement of CarExpert.com.au’s acquisition of PriceMyCar.com.au for $4 million in August and the investment of Perth billionaire, Laurence Escalante, into the business this month.
Damon Rielly, CEO of CarExpert, said: “Chris’ experience from Compare The Market will prove immensely valuable as we seek to further enhance our brand in our transformation to a transactional business.”
With Seven West Media having taken a 15 percent stake in the business last year, CarExpert is set to embark on an $10m+ TVC marketing campaign from late October.
CarExpert founder, Alborz Fallah, also said of Catchpoole’s appointment: “Great people make great businesses and we are very lucky to have someone of Chris’ calibre join our business.
“We have massive targets and goals ahead of us and with the right level of investment and people, we are very confident of achieving them,” he added.
CarExpert.com.au was founded by Fallah, Tony Crawford and Paul Maric in 2020. Fallah and Crawford’s previous venture CarAdvice (since renamed to Drive) was once an IPO candidate but was acquired by Nine Entertainment in 2018 for $65 million.
In August, independent agency Claxon added new car website to its list of clients after being appointed as its creative and media agency.
See also: Claxon adds CarExpert to client roster after pitch win
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Top image: Chris Catchpoole