Dentsu company Carat South Australia has retained its seat on the South Australian Government’s media account following an open tender.
The agency joined the state’s media account in 2019 and has been a part of many of the major campaigns, including South Australian Tourism Commission on both Domestic and International accounts, LIV Golf Adelaide with Events South Australia, 2022 VAILO Adelaide 500 with SA Motorsport Board, and SA Voice to Parliament with the Department of the Premier and Cabinet.
Adele Gibb, Carat SA managing director, said: “We are thrilled to continue our partnership with the South Australian government. We are excited to be once again collaborating with Wavemaker to deliver strong, impactful and meaningful results for our amazing state.”
See Also: Wavemaker Adelaide retains 13-year partnership with Government of South Australia
Danny Bass, CEO Media, dentsu, said: “Our continued relationship with SA Government demonstrates the confidence they have in Carat, and dentsu, to drive impactful campaigns in collaboration with itself and its other agency partners. We are proud to have such an important role in helping the government succeed in delivering its communication goals.”
Jehad Ali, director of brand and marketing for the Department of Premier and Cabinet, said: “Carat has demonstrated a deep understanding of our objectives and we look forward to achieving continued success with our collaborative efforts.”
Earlier this year, Carat Melbourne announced the promotion of Nisha Rajamani from client director to client partner, and she joined the local leadership team as the agency focuses on its growth agenda for 2023.
Rajamani said of her promotion: “I am thrilled, it’s an honour to be joining the leadership team, continuing to hone my skill set and using my voice to push for better diversity and inclusion at dentsu and more broadly in the industry.
“With current trends shifting towards more brands participating in meaningful ESG initiatives, I am especially keen to put my experience to work and bring D,E&I and brands together.”