Carat Australia has announced the appointment of David Dalgarno as group strategy director.
Dalgarno will lead the agency’s strategy offering in Melbourne as part of the 13 people strong national strategic function.
The new group strategy director has over 20 years of experience across the Marcomms industry, holding strategic roles within research, media and most recently creative.
He joins Carat after a two-year stint as strategic planning director at independent creative agency, Mustard. Before joining Mustard in Melbourne he was group strategy director at OMD, Sydney.
Dalgarno will join Carat Melbourne’s Senior leadership team and will play a critical role in inspiring the agency’s people on the potential of media to make a difference to the clients’ businesses.
He will work closely with Danni Wright, chief strategy officer, Carat Australia, to drive the strategic product, with a focus on ensuring the strategic direction makes a difference to media plan and business outcomes.
Dalgarno will also be instrumental in driving Carat’s culture of Designing For People, by crafting media, teams and careers, to build experiences that last.
Wright said: “David is going to be a brilliant complement to our team; his experience will provide perspective on how we can continue to enhance how we work and the value our thinking provides to our clients.
“His passion for people development will also help us continue to foster our talent across the business. We can’t wait to welcome him to the team,” she added.
Carat was most recently named a leader amongst global media agencies by Forrester and is consistently ranked the number one media agency in the world with over 10,000 experts, operating across 190+ offices in 135+ countries.
The agency delivers an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging media experiences.
Carat is a Dentsu company and privileged to work with some of the most storied and innovative brands in the world. In Australia, we have operations in Sydney, Melbourne, Queensland, South Australia and Western Australia.
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Top image: Danni Wright and David Dalgarno