C7EVEN has announced it has secured three new client accounts following competitive pitch processes and unveiled its new strategic business partnership.
Australian Eggs, Cassowary Coast Regional Council join the agency’s client roster, as well as the reappointment to the Toyota Country Music Festival for another year.
Sara Crowe, co-founder and director of C7EVEN said: “we are thrilled to be adding these exceptional clients to our portfolio. Like us, our clients, live and breathe regional Australia, and we’re pleased to partner with them to bring their brand voice to life through our engaging PR campaigns, awareness generating communications and industry best practice stakeholder engagement.”
Australian Eggs is a member-owned, not-for-profit company that provides marketing and research and development services for all known Australian egg farmers.
This partnership will see C7EVEN handle the industry and community public relations for Australian Eggs supporting its national communications strategy, securing media coverage, media relations and social media.
Susie Laurence, senior account director at C7EVEN said: “C7EVEN was able to provide both unique and genuine understanding of the industry, coupled with PR and marketing expertise to connect the R&D outcomes with the community, and we look forward to working together to demonstrate the value and improve perception of Australian Eggs to government, industry and community stakeholders.”
This partnership follows another major win for the agency, adding the Mission Beach Redevelopment Project with Cassowary Coast Regional Council to its portfolio of local government and major infrastructure clients.
Laurence said: “C7EVEN was able to provide the stakeholder engagement and public relations expertise required for such a large-scale project. From strategy to delivery, our experience with community and stakeholder engagement was stand out and we are excited to see this incredible project come to life.”
Susie Laurence
The agency has also been reappointed to the Toyota Country Music Festival, Tamworth, after another competitive pitch process.
Laurence commented: “We have been working with the Tamworth Regional Council on the Toyota Country Music Festival since 2016, and our passion for the event, and intimate understanding of its uniqueness is what helps us stand out against competitor.”
“The team could not be more excited to continue working on this incredible event as it celebrates its 51st year and we feel truly privileged to be able to bring to life and share the experiences of Tamworth as Australia’s cornerstone summer celebration over the coming months,” she added.
C7EVEN also announced their strategic business partnership with digital media agency, ZOOMEDIA.
The partnership will optimise C7EVEN’s digital service offering for clients through ZOOMEDIA’s sophisticated digital marketing technology stack and team insights.
With performance marketing fundamentals at its core, ZOOMEDIA, a verified Google Partner, uses a premium marketing technology stack fuelled by machine learning to drive campaign optimisation and performance at scale.
This is further bolstered by their data-based targeting capabilities alongside custom data wrangling solution, which means that valuable marketing insights are garnered and acted upon seamlessly. This is perfect for businesses wanting direct results from their digital advertising, such as lead generation.
Adam Arndell, director at C7EVEN, said of the partnership: “We have relied on Matt and Kelli’s expertise over the years to bolster our internal capability, and to fill gaps within our team, so when the opportunity to form a partnership presented itself, it was a no-brainer.”
Adam Arndell
Founded in 2015, C7EVEN is a leading marketing and communications agency dedicated to rural and regional Australia.
The agency has evolved over the past seven years, experiencing rapid growth, upgrading and moving offices, and investing significantly in development and training for the team.
Today, C7EVEN is a thriving, people-first agency, that now combines ZOOMEDIA’s specialised services, tech stack and team.
Arndell added: “At its core, the partnership will be driven by the shared values of both companies, which are focused on delivering great outcomes for clients, and providing rewarding career opportunities for regional people.”
Matt Huxley, director, ZOOMEDIA said: “Finding the right growth partner is a huge challenge, but we have found that partner in C7EVEN and both Kelli and I want to thank Adam and Sara and the C7EVEN team, for placing their trust in us.”