After Val Morgan Digital signed a strategic partnership last month that included a multi-year content licensing partnership to represent BuzzFeed, the publisher has made some changes to its editorial team. As part of the deal, BuzzFeed staff made the move over to Val Morgan Digital.
See Also: Val Morgan Digital signs strategic partnership to represent BuzzFeed, Tasty, and BringMe in ANZ
The updated team list:
Ryan Paturzo, supervising Tasty producer
Julia Willing, head of content
Sohan Judge, senior audience development manager
Hameda Nafiz, content producer
Sybil Mendonca, video producer
Lisa-Astrid Curran, head of editorial video
As well as Buzzfeed, last month’s deal sees Val Morgan Digital represent Tasty and BringMe in the Australian and New Zealand market.
The addition will see Val Morgan Digital reach over 4.8 million total audience speaking to 14-39 year olds – making it the 3rd largest online media publisher in the country, according to IPSOS Iris data, reaching 1 in 2 Australians in its demographic.
At the time, Brian Florido, managing director of Val Morgan Digital said that “Our monthly audience will be propelled from 3.7 million to 4.8 million, amplifying the potential for brands and advertisers to connect with highly engaged 14- to 39-year-old Gen Z and millennial audiences in the region.”
Richard Alan Reid, EVP head of studio and international, said “This strategic partnership marks an important milestone in BuzzFeed’s evolution. Including BuzzFeed’s brands in the Val Morgan Digital portfolio will unlock new exciting business opportunities and drive growth. We believe that Val Morgan Digital is the ideal local media player to take BuzzFeed and Tasty to the next level in Australia and New Zealand.”