Sydney-based Simple appoints EMEA MD for global expansion

Marketing technology company Simple has opened a London office and announced its European, Middle East and Africa (EMEA) management team a month after an investment round worth $17m to expand its Intelligent Marketing Platform globally.

Simple has appointed Australian Joe Jarrett, former CEO of global marketing and brand asset management platform Adgistics, as managing director, EMEA, heading up a highly experienced team.

Wolfgang von Enckevort also joins Simple as global chief technology officer, based in London. Von Enckevort has held chief technologist and executive management roles at several multinational advertising and marketing software firms and comes to Simple after establishing award-winning customer engagement and Microsoft solution consultancy Vepro.

Simple is headquartered in Sydney, with offices in Chicago, London, Melbourne and Brisbane.