Long story, short: 6-second video bidding is now available on Twitter

To help advertisers get their video stories in front of valuable audiences in the moments they’re most receptive, Twitter has announced the availability of a 6-second video bid unit to advertisers globally.

Advertisers will be charged only once their ad is viewed for 6 seconds, with pixels at 50% in view (6s/50%). This bid unit is globally available on Promoted Video, In-stream Video Sponsorships, and In-stream Video Ads for assets 15 seconds or less in length.

A recent Twitter-sponsored study by EyeSee determined short-form (under six seconds), sound-off videos with clear branding drive significantly better ad recall and message association on mobile than linear TVC style videos.