Bauer tells newsagents wholesale pricing same for all retailers

Bauer Media yesterday saw Mediaweek’s coverage of calls for a newsagent boycott of Inside Out magazine. Bauer’s national sales manager, retail sales, then responded to Mark Fletcher from newsagencyblog.com.au with good news for Australian newsagents:

I saw an article today in Mediaweek regarding the disparity in price positioning of Inside Out magazine between Coles and newsagents and calling for a boycott of the title. I am pleased to inform you that Bauer Media is now the publisher of Inside Out magazine, along with Country Style, having purchased these mastheads from News Life Media this month. As part of the title transition process we have informed Coles that we will be reverting the masthead to a national price parity point of $8.20. This will be effective from the August issue.

It continues to be important to Bauer to support the newsagent channel by maintaining competitive balance in the market place.