APN Outdoor builds Winter Games anticipation across out-of-home network
The out-of-home company has partnered with AOC for the new campaign
APN Outdoor is again bringing the Olympic spirit to the streets, following the success of its Summer Olympics 2016 campaign. APN Outdoor has teamed up with the AOC to amplify the Winter Games action taking place in PyeongChang, starting today, and to support the 51 athletes selected to represent Australia.
The campaign has been broadcast on APN Outdoor’s premium digital assets in major cities around Australia, encompassing pre-games hype, final team announcements, daily countdowns and special messages from the AOC and winter athletes.
Over the course of the Games, the campaign content will extend to showcase key Olympic moments, medal announcements and individual meet the team creatives.
James Warburton, CEO of APN Outdoor, said: “The power of outdoor, combined with the flexible nature of our Elite Screens, creates the perfect stage to amplify the games and get Australians engaged with these incredible winter sports.”
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