Bullfrog has announced the appointment of Matilda Hobba as its first managing director.
Hobba, who left the advertising industry in 2021 to pursue an interest in new-to-category brand development and product innovation, returns to the industry tasked with supercharging the agency’s next phase of growth, development and market expansion.
Hobba said: “I took myself out of the agency landscape because I was keen to use my experience building products and brands for existing companies to create my own. The last 12 months or so has really solidified my love of this space.
“When I met Dalton, I was excited to learn brand creation and ownership was very much a part of Bullfrog’s vision – so I find myself in a unique position to be able to fuse world – class communications and brand development in one role, under one roof,” she added of her appointment with the independent creative business.
Dalton Henshaw, founder and CEO, said: “Bullfrog was never designed to be another advertising agency. We call ourselves a “creative business” – one that uses progressive strategic and creative smarts to solve business problems for our partners, but also, one that creates and operates its own companies, products and brands. We want to push into new spaces and to help everyone at Bullfrog become shrewd businesspeople and brand owners, as well as world-class creatives.”
“We’re very proud of what we’ve achieved so far. In 2022 – only our second year of existence – we were able to achieve global recognition for our creativity and be acknowledged as one of the top independent creative shops in Australia,” he said.
“With the addition of Elle Bullen as executive creative director late last year, and now, welcoming Matilda’s world-class calibre as our first Managing Director, 2023 is set up to be an incredible ride.”
Hobba has achieved multiple creative and effectiveness awards throughout her 20-year career and is highly recognised within the industry as a leader and mentor.
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Top image: Matilda Hobba and Dalton Henshaw