Broadsheet Media and Intrepid Travel have teamed up to launch Broadsheet Local Time – a hub within the travel content vertical dedicated to international and domestic exploration.
The partnership marks the publication’s biggest foray into international travel content to date and expands on the 2023 partnership, which saw Broadsheet travel to Vietnam and Sri Lanka.
This year, Broadsheet Australia editor Nick Connellan, creative solutions manager James Williams, and other members of the Broadsheet team will travel on Intrepid trips to India, Japan, Italy, Morocco, Peru and Tasmania.
Each destination will feature supporting articles and social videos that capture its offerings through a local lens.
The Local Time hub will be evergreen, allowing for opportunities to collaborate with Intrepid and other tourism bodies in discovering new countries and experiences.
Matthew Phillips, Broadsheet group sales and partnerships manager, said: “Our audience consistently requests more international travel content, making it a top priority. Partnering with global leader, Intrepid to establish an entirely new destination on Broadsheet, focusing on international exploration, is incredibly exciting.
“Expanding our partnership with Intrepid allows us to highlight the impact that travel has on the global economy and uncover the best local experiences that can only be accessed through Intrepid.”
Louise Laing, Intrepid general marketing manager ANZ said: “We are excited to be the first and only brand to work with Broadsheet on their brand new International Travel Hub.
“We know Broadsheet readers love exploring spots only locals know about, and this is exactly what Intrepid does, in more than 100 countries around the world. Thank you to Broadsheet for exploring the globe with us, and sharing the joy of small group travel with all of your readers.”
Credits:
Broadsheet
Matthew Phillips – Group Sales & Partnerships Manager
Erin Butler – Senior Campaign Manager
James Williams – Creative Solutions Manager
Nick Connellan – Australia Editor
Contributors
Kate Shanasy – Photographer
Daniela Frangos – Writer
Brook James – Photographer
Yusuke Oba – Photographer
Callum McDermott – Writer
Intrepid
Louise Laing – General Manager Marketing ANZ
Hye-Joo Woo – Marketing Specialist ANZ
Eden Cook – Marketing Coordinator ANZ
Samantha McQueen – Marketing Manager Consumer ANZ