British Airways has signed on as a partner for premium drama channel BBC First, BBC Worldwide Australia & New Zealand (ANZ) has announced.
The three-month cross-platform package includes sponsorship of Wednesday, Saturday and Sunday evenings on the channel, featuring programs such as Wolf Hall and upcoming Indian Summers and series 4 of DCI Banks.
The deal, which coincides with the 80th anniversary of British Airways “kangaroo route” from Australia to London, was secured by BBC Worldwide ANZ with Multi Channel Network and Carat.
British Airways on board with BBC First
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British Airways signs on as a partner for premium drama channel BBC First.