It was just like the old days last survey when Austereo stations used to often rank #1 and #2 in their various markets around Australia. Maybe more so in the days before Paul Thompson started acquiring new metro FM licences and before ARN sharpened its claws with new management.
104.5 Triple M 10+ 11.6%, Breakfast 12.7%
Cumulative audience: 10+ 437,000, Breakfast 269,000
Triple M national head of content Mike Fitzpatrick was succinct when he talked about the Brisbane station’s success recently.
“Having the stations #1 and #2 in the market is excellent for SCA.”
And he’s not wrong. The closest that SCA gets to having two stations topping the rankings is in Melbourne and Perth. It would dearly wish that might happen one day again in Sydney, and Adelaide too for that matter.
Marto, Robin and The Moonman were behind the Triple M growth here with their breakfast show up 1.6 to 12.7%, which is the trio’s best result. The arrival of the very busy Lawrence Mooney (aka Moonman) saw him replace Ed Kavalee, who moved to 2Day breakfast. The 10+ share of 11.6% was also a recent high. The station highpoint is a share of 13.5% in afternoon, which includes hosts Joey Henderson and from 3pm the Brisbane Rush Hour show. Kennedy Molloy pushed drive share higher, +1.2 to 12.3%.
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Top Photo: Robin Bailey and Marto with The Honey Badger