Brisbane Radio Ratings GfK Survey 5
Survey Period: Sun May 22 to Sat Jun 25 & Sun Jul 10 to Sat Aug 13
UP: 4BH +3.3
DOWN: Triple M 104.5 -1.2
Nova 106.9 13.0% (12.6%)
Cume: 743,000 (+43,000)
2021 results: Best/worst
Best 10+ 11.7% (9.7%)
Best Breakfast 13.1% (10.7%)
Nova has remained in the top spot, lifting 0.4 points for a 10+ share of 13%. Another 43,000 addition in cume means that Nova 106.9 has risen a total of 175,000 since the beginning of the year.
The breakfast team of Ash, Luttsy & Susie O’Neill have kept their title as #1 breakfast show, coming in at 14.4% – a lift of 1.3 points. Nova continues to dominate the drive slot with the national team of Kate, Tim and Joel despite a drop of 0.5 points. The show’s total share now sits at 15.2%, taking the title of #1 overall drive. Nova has remained #1 in the 10-17, and picked up #1 in 40-54.
See More: How Brisbane’s Nova 106.9 found its way into 700,000 pairs of ears
B105 12.2% (11.1%)
Cume: 642,000 (+57,000)
2021 results: Best/worst
Best 10+ 11.1% (8.3%)
Best Breakfast 11.3% (8.3%)
A lift of 1.1 points has seen B105 land at 12.2%, coming in at second overall in the Brisbane market.
The station’s breakfast show of Stav, Abby and Matt has broken away from its previous tie with Triple M breakfast, lifting 1 point for a share of 13% – although the show is still coming second to Nova.
In drive, Carrie Bickmore and Tommy Little have lifted to #2 in their daypart with a rise of 1.8 points and a share of 13.7%. The station has remained #1 in 25-39 and picked up #1 in 18-24.
KIIS 97.3FM 10.8% (11.6%)
Cume: 524,000 (+13,000)
2021 results: Best/worst
Best 10+ 11.2% (9.3%)
Best Breakfast 11.2% (9.3%)
This survey saw KIIS drop 0.8 points, sliding to third station overall with a share of 10.8%. In breakfast, Robin, Terry & Kip have dipped a little, down 0.3 points for a 9.6% share. In drive, Will and Woody have dropped 1.5 points for a total of 10.5%, returning to #3 drive show in the market.
104.5 Triple M 9.7% (10.9%)
Cume: 480,000 (-16,000)
2021 results: Best/worst
Best 10+ 10.2% (8.6%)
Best Breakfast 10.2% (7.9%)
Triple M Brisbane has dropped 1.2 points. The Big Breakfast with Marto, Margaux, and newcomer Dan Anstey has fallen to #3 spot in the daypart after losing 1.5 points. The drive show, The Rush Hour with Liesel, Liam & Dobbo is down 0.7 points to 10.3%.
See More: Dan Anstey talks moving to Triple M Brisbane and building on-air rapport
4BC 7.7% (6.3%)
Cume: 222,000 (+64,000)
2021 results: Best/worst
Best 10+ 8.0% (6.0%)
Best Breakfast 10.7% (7.2%)
Since the last survey results were released, there has been a major shake up in the 4BC lineup. The results have paid off, with the station up 1.4 points for a total share of 7.7%.
Having come over to the Nine station from the now defunct 4KQ brand, breakfast with Laurel, Gary & Mark has lifted 2.1 points for a stare of 10.1% – #4 overall in the daypart. Previous breakfast host Neil Breen has moved to the drive slot, where he’s up 0.6 points.
See More: What’s changed and what’s stayed the same for 4BC’s Laurel, Gary and Mark
4BH 4.6% (1.3%)
Cume:135,000 (+63,000)
2021 results: Best/worst
Best 10+ 3.2% (2.0%)
Best Breakfast 2.5% (1.6%)
The all-music format is up a huge 3.3 points to 4.6%, its highest share ever since rebranding from Macquarie Sports Radio in 2020.
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