Bohemia has been reappointed to manage media strategy, planning and buying for international energy management and automation experts Schneider Electric, after parting ways with its globally aligned media agency.
The media agency had overseen media for Schneider Electric’s Australian and New Zealand businesses for four years, prior to the Schneider’s global consolidation in 2022.
After 17 months under the global alignment, Schneider Electric has decided to return its media strategy, planning, and buying to the Bohemia team.
Schneider Electric provides equipment and solutions for homes, buildings, data centres, infrastructure, and industry.
The company is renowned for combining energy technologies, real-time automation, software, and services into integrated energy solutions. The company has had a presence in Australia for more than 50 years.
Its Clipsal brand has stood side-by-side with Aussie sparkies and homes, delivering electrical innovations for over 100 years.
Under Bohemia’s new remit, the agency will manage B2B and B2C media and performance strategy, planning, and buying across all channels for Schneider Electric Australia and New Zealand, and its subsidiaries, including Clipsal in Australia and PDL in New Zealand.
Schneider Australia saw value in Bohemia’s new positioning, focused on offering handcrafted, memorable media for its clients and wanted to return to the Bohemia team.
Paul Hutchison
Bohemia CEO Paul Hutchison said: “Schneider Australia returning to Bohemia is testament to our new proposition.”
“Our commitment to moving people through handcrafted, memorable media is exactly what Schneider needs and wants. We are proud to offer bespoke solutions – we don’t provide clients with off-the-shelf, machine-generated media plans; every plan is handcrafted by humans, informed by data and technology, and unique to the opportunity faced by our clients in their industry.
“We are proud that Schneider Electric has opted to work with an agency that is fully dedicated to handcrafted communications solutions to help its brand and business grow with both B2B and B2C audiences.”
Josette Addinall, Schneider Electric vice president global marketing – Pacific, said: “I’m delighted to welcome Bohemia back into the fold and see the relationship supporting our integrated marketing program to enhance business growth.”
The Schneider Electric win follows Bohemia’s recent brand refresh, which was unveiled to media industry leaders in Sydney and Melbourne earlier this year.
See also: In Pictures: Bohemia shows off the agency’s new positioning and brand refresh
See also: In Pictures: Bohemia CEO Paul Hutchinson welcomes media partners at its Melbourne event