Blue Sky Media, led by media industry veteran Tim Monro, has been acquired by burgeoning independent agency Love Media.
The agencies have developed a strong relationship over the past three years, and the timing of Love Media’s growth has coincided perfectly with Monro looking toward the future and his exit strategy to retirement.
Ant Douglas, managing partner of Love Media, said: “Acquiring one of the original independent agencies is a significant moment for our business and a responsibility that we do not take lightly.
“Over the last 23 years, Tim has built a great business with a strong reputation for providing support to new and up-and-coming independent agencies, which is an area that we want to really focus on.
“We are committed to strengthening the current service offering to ensure that all the agencies we work with, not only receive the support and guidance that “Munnerz” has become famous for, but also access to the assistance and tools they need to grow,” he said.
“Tim will be with us for some time yet in the role of agency services director and we welcome any enquiries from agencies looking for this type of help,” Douglas added.
Monro said of the Blue Sky Media merger with Love Media: “I’m really excited about the “marriage” of our two businesses. Love Media have an incredible team of experienced and enthusiastic people with a “fire in the belly” mentality and vigour that is totally infectious.
“It is the shot of adrenalin that Blue Sky needed in today’s complex and challenging environment – the merging of Love’s capability with Blue Sky’s experience makes for a winning formula.
Monro added: “I’m very much looking forward to the improved offering we will have for the clients and agencies we support, and as they say after having a great surf – how good!!”
See also: Blue Sky Media CEO on the ups and downs of leading his agency and growth in 2022
Ash Toeke
The acquisition of Blue Sky follows the recent appointment of Ash Toeke to the team as client director, based in Queensland.
Toeke joins the Love Media team with 10 years of client and agency experience, having worked on both local and national brands in a range of client service, planning, buying and investment roles.
Tony Woodward, Love Media managing director, said: “Ash joining the business is a huge win for Love Media, with Brisbane being a key market for the agency. Ash will be leading the charge for us as we further build our client base and team in Queensland.”
Toeke said of her new appointment: “I am humbled and honoured to be the first to join Love Media here in my hometown of Brisbane.
“Queensland is a rapidly growing area for new and emerging brands – the thriving ecosystem of start-ups and small businesses is testament to that. I’m excited to “share the love” in Brissie with all of our partners,” she added.
Love Media’s scaling up of its team and service offering is aligned with the agency’s client roster growth, with recent wins including Koinly, AMPC, Thiess and Chatime.
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Top image: Tony Woodward, Tim Monro and Ant Douglas