Blobfish International has announced the promotion of Rose Rye to the newly created role of partnerships director.
In her new role, Rye will be responsible for managing all major client partners across Blobfish’s sampling campaigns while also exploring new sampling channels.
Rye joined Blobfish in March 2022 as senior campaign manager, following a stint as an account manager at MK Media Australia. She came to Blobfish with extensive experience in global client relations, having managed numerous international accounts, including Kellogg’s EMEA and UK business.
Rye’s promotion comes as the company continues to record exponential growth in Australia, New Zealand and the UK, with its client network tripling in the past 12 months alone.
Blobfish International founder and CEO, Nicolas Cann, said: “Rose has been instrumental in our growth across the Australian, New Zealand, and UK markets where we have a presence. She has been critical in attracting many new clients to the business and helping strengthen our position as the market leader in sampling across our key global markets.
“Rose’s promotion is well-earned and testament to her drive and passion for delivering for the Blobfish team, and for her clients. I look forward to seeing her thrive in her new role.”
Commenting on her promotion, Rye said: “Since joining the Blobfish team last year, I’ve seen the business grow rapidly to become a true leader in the global sampling space. It’s been a pleasure to be part of, and contribute to, driving this growth for the business, and continuing to deliver high-quality sampling campaigns for our clients. I’m excited for this new challenge and look forward to exploring additional growth opportunities for Blobfish.”
Blobfish will soon also announce a UK partnerships director, after its rapid expansion in the UK and European markets.
Ryes’ promotion is effective immediately.
See also: Blobfish International welcomes Jake Kerr as campaign co-ordinator