Blobfish International has announced the appointment of Casey Oxley in the newly created role of New Zealand sales director.
Oxley will be the sampling network’s first sales director in the New Zealand market, responsible for leading sales and growing the company’s Kiwi client base and partnerships as Blobfish continues to expand its New Zealand footprint.
Oxley comes to Blobfish with more than a decade of experience in the food industry, having successfully launched her own nutrition consulting and catering business. Oxley was previously the senior brand manager for Kiwi dairy company The Collective, and brand manager for New Zealand beverage company Asahi Beverages.
Nicolas Cann, Blobfish International founder and CEO, said: “Casey’s experience in FMCG roles, including her intimate knowledge of brand strategy and development, and proven ability to build relationships and engagement internally and with clients, makes her the perfect fit to lead our New Zealand business. Most importantly, Casey is passionate about the brands she works with, and knows how to deliver.
“Casey joins the business at an exciting time for Blobfish International, as we continue our expansion globally. Casey’s appointment is testament to our significant growth in the New Zealand market and the need for a dedicated client touchpoint, along with our rapid global expansion into the UK market.”
Oxley said of her appointment: “I’ve been a client of Blobfish International for the past six years and have watched as the company has gone from strength-to-strength. I’m excited to now be officially part of the team and be able to bring my experience to this new role to create engaging and unique brand activations.”
Oxley’s appointment follows a busy hiring period for Blobfish, which includes the recent promotion of Rose Rye to partnerships director in Sydney and UK sales director Tom de Vries.
Since its 2015 Australian launch, Blobfish has worked closely with companies across food delivery (Uber Eats, Deliveroo and Just Eat), Airbnb and hotels, ride share vehicles (Uber and Ola), gyms, Pilates, and yoga studios, and office tower environments for brand sampling opportunities in their environments.
Oxley’s appointment is effective immediately.
See also: Blobfish International promotes Rose Rye to newly created role of partnerships director
See also: Blobfish appoint Tom De Vries as UK sales director
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Top image: Casey Oxley