Blis has announced the appointment of Harrison Moncrieff as sales lead for Victoria, South Australia and West Australia.
Moncrieff has more than 10 years of experience working at News Corp across agency groups and key accounts. Prior to that he also worked at JCDecaux and Starcom, where he worked as a media planner buyer.
Moncrieff said he was looking forward to becoming part of the digital advertising industry after a long career in the publishing and agency worlds.
The newly appointed sales lead said: “I’m really excited to join the Blis team and move to one of the leaders in location-powered advertising.”
“This is a great opportunity to work with clients and agencies in this evolving digital landscape,” he added.
Elias Psarologos, head of sales for Blis in Australia and New Zealand, said: “We’re excited to have Harrison join Blis in Melbourne as our sales lead for the VIC/SA/WA markets to advance the next stage of our growth.
“Harrison brings a wealth of experience from his time within Australian media organisations and we’re looking forward to him getting started and driving growth for our agencies and clients,” Psarologos added.
Blis was established in the UK in 2004 and is an audience-first platform that does not rely on personal data and delivers accurate targeting at scale without reliance on personal data. The platform helps the world’s largest brands and media agencies drive key business outcomes through personalised and high-performing digital advertising.
Blis uses real-world and online data, as well as behaviour and lifestyle indicators, to profile and better understand audiences. Using the power of location-based audiences, coupled with other aggregated and anonymised data, Blis reaches precise audiences at scale without reliance on personal data.
The platform now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency, and reaches over a billion mobile devices a year.
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Top image: Harrison Moncrieff