The Birdsville Races and UBET have announced a partnership that sees UBET become the exclusive naming rights sponsor for the 2018 Birdsville Cup.
The 1,600m UBET Birdsville Cup, billed by many as the Melbourne Cup of the Outback, is the pinnacle event of Birdsville’s two-day 13-race program, attracting a stellar field of trainers, jockeys and thoroughbreds from across the nation.
UBET’s new sponsorship sees prize money for the 136th Birdsville Cup increase to $40,000, making it the largest prize-purse in the event’s history.
In another first, punters across Australia will be able to watch all of the action from the Birdsville Races live thanks to a national telecast deal with Sky Racing 2.
The new deal will see the Birdsville Races’ entire 13-race lineup telecast into homes across Australia, with half of the wagering proceeds set to be donated to the Drought Appeal to help Queensland farmers doing it tough.
The Birdsville Races are held on August 31 and September 1.