Bench Media has launched Bench Blueprint, a new auditing and consulting service that provides a review of the effectiveness and efficiency of how advertisers are managing their digital marketing.
Bench said that Blueprint will be a comprehensive analysis of the technology, data, and reporting platforms clients have in place. It will evaluate the return they are receiving from their marketing investment.
Shai Luft, COO and co-founder of Bench Media, said the launch of the new service comes as the agency has been requested to evaluate campaigns for advertisers seeking a second opinion on their strategy and campaign, because of its potential to be a complex supply chain.
“They feel more assured utilising the services of a specialist for an objective expert opinion on how things are working and whether there is scope for greater efficiencies.”
He explained that the Bench Blueprint is a three-step analysis that looks at the technology, channels, and data used to reach the brand’s defined target market.
“Through reporting and attribution analysis, it lines costs versus returns and suggests alternative approaches that may deliver significant incremental returns at a lower cost.
“In building Blueprint, we have drawn on the breadth of expertise and experience that lays within the company in terms of data analytics and privacy management, technical integrations, attribution modelling, analytics reporting, adtech and martech technology and media trading capabilities.”
Shai Luft
Luft said the agency has always adopted a technology agnostic approach and established data and media partnerships, making them well-versed to run efficient campaigns, including high-complexity setups requiring technology beyond Meta and Google for example.
“The auditing and consulting service has developed organically over the last couple of years as clients have approached us to ensure their campaigns are delivering to maximum effect. As clients generally lack the internal expertise to evaluate campaign performance they have welcomed the opportunity to work with a bespoke service,” he added.
Emerging telco, FlexiRoam, has gone through the process and executive chairman, Steve Picton, said the natural choice as an audit partner given their deep understanding of attribution and digital media. He noted that the Bench Media team has helped FlexiRoam understand the areas of its marketing and media that were performing well and which needed attention.
“As the fastest growing Australian based global telco, we need to move fast and ensure our paid media is delivering strong returns and we’re investing in the right channels and media platforms,” Picton said.
“Bench has been instrumental in helping guide our marketing investment so we can accelerate our global growth.”
Luft added: “In building Blueprint, we have drawn on the breadth of expertise and experience that lays within the company in terms of data analytics and privacy management, technical integrations, attribution modelling, analytics reporting, adtech and martech technology and media trading capabilities.
“We have always adopted a technology agnostic approach and have established countless data and media partnerships to run the most efficient campaigns, so we are well-versed in that space, including high-complexity setups requiring technology beyond Meta and Google for example.”