Adelaide breakfast radio hosts Ben and Liam have created a satirical smear campaign criticising Adelaide’s other radio stations.
In a post to their Facebook page, the duo shared a video with the caption ‘Political attack ads seem to work! We thought we’d make our own smear campaign criticizing Adelaide’s other radio stations… ‘
The parody campaign begins by asking the Adelaide audience ‘Do you really know who you’re listening to on your radio?’ followed by taking aim at Triple M Breakfast host Mark ‘Roo’ Ricciuto and Chris ‘Ditts’ Dittmar.
The campaign then criticises Mix 102.3 host Ali Clarke asking the audience if they can really trust her due to having two first names.
The duo then takes aim at Adelaide’s FIVEaa and SAFM hosts before ending with ‘Think before you flick’
In this year’s radio ratings, Ben and Liam were up a huge 3.5 points to 12.3% making them the #1 commercial breakfast show in the market. In drive, Kate, Tim and Joel have taken the top spot in drive again with a share of 14.2%, up 1.4 points.