The BBC News channel has launched on BBC.com and the BBC app, offering audiences full, free and unrestricted online access for the first time in Australia.
Refreshed earlier this year, audiences will be able to follow live coverage of BBC News via the “Watch live” button on BBC.com and in the “Live” tab on the BBC app, at any time of the day.
Fiona Lang, general manager, BBC Studios Australia and New Zealand, said: “We are thrilled to be offering our world-leading impartial, accurate and trusted BBC News channel to all Australians for free and compatibly with their digital habits.
“We look forward to welcoming new audiences and serving existing viewers with live coverage from the biggest news stories in the world, as well as more gems from the channel’s wide-ranging content.”
In May, the BBC announced it would be launching BBC Verify US, a dedicated unit to counter disinformation in preparation for the 2024 US Presidential Election.
The new US unit, based out of Washington D.C., will use a range of forensic investigative skills and open-source intelligence capabilities.
Jamie Chambers, vice president, advertising and BBC news distribution, ANZ at BBC Studios told Mediaweek that the US election is one of the biggest stories of the year, and resonates in Australia.
“Our expanded presence in the US and our breadth of coverage means that the BBC is perfectly placed to connect these events with our Australian audiences,” he said.
“We know that Australians turn to the BBC at times of global importance, and these are also key moments for advertisers across our platforms.
“Brands can safely capitalise on these unique levels of engagement thanks to our developed approach to brand safety, that leverages rigorous editorial controls together with smart technology.
“Combined with the newly launched BBC.com and BBC app products, audiences and advertisers will benefit from an enhanced and more integrated experience when following this key story.”
See also: BBC launches unit to counter disinformation ahead of 2024 US Election