BBC Worldwide has named Jasnor as the master toy licensee for Hey Duggee in Australia and New Zealand.
Hey Duggee, which launches on ABC Kids in September and currently airs daily on CBeebies, is based around the Squirrel Club, run by a big, loveable dog called Duggee. The Squirrels take part in all kinds of activities, have adventures and earn badges for their accomplishments.
Jasnor will be the distributor of products such as Duggee and Squirrel soft toys, including talking versions featuring key phrases from the show, which will launch in time for Christmas 2015.
In addition, Hey Duggee DVDs and books will also be launched. The two Hey Duggee book titles from Penguin Random House – “The Best Scarecrow Ever” and the “Squirrel Club Sticker Activity Book” – will be available in August this year.