BBC Global News has signed up Blazeaway Media to represent BBC.com and BBC World News, exclusively in the Queensland market.
This dedicated resource in the QLD market will allow the BBC to continue its growth and work with local clients and agencies to deliver market leading advertising and content solutions.
Jamie Chambers, regional director, ANZ, BBC Global News, said: “BBC Global News has enjoyed significant growth over the past 12 months as Australians have increasingly relied on BBC News services for access to quality, impartial and trusted journalism. Having someone of Andrew Knowles’ calibre representing our business in Queensland will ensure agencies and brands can more easily take advantage of these valuable audiences & environments to create effective campaigns in a tough economic environment.”
Andrew Knowles, managing director and founder of Blazeaway Media said: “I am absolutely thrilled to be representing the BBC in QLD. The BBC is a brand I know well after working as sales director with them for three years in Sydney, so to be involved with them again is a privilege. Adding the BBC to our growing list of partners allows us more opportunities to offer clients relevant and meaningful campaigns with highly reputable publishers. I am looking forward to growing the brand and commercial business in Queensland.”