Harper’s Bazaar is once again launching a dedicated Chinese language edition to mark Chinese New Year, with Westpac and David Jones signing on as key commercial partners.
Fiona Legdin, general manager fashion, beauty and health at Bauer Media, said: “This edition is one of two Chinese-language editions we create each year and we are seeing a huge growth in this market. We are delighted that Westpac and David Jones are partnering with us to bring our premium Harper’s content to our Chinese visitors and residents.”
Kellie Hush, editor-in-chief of Harper’s Bazaar, added: “The latest Harper’s Bazaar Chinese-language edition is a beautifully crafted and deeply luxurious shopping guide. Editorially we strive to deliver content to inspire some serious shopping while we celebrate Chinese New Year in Australia.”
Australian Gourmet Traveller and Belle are also marking the Year of the Rooster by launching dedicated Chinese-language editions.
Gourmet Traveller’s 100-page special issue will feature a selection of the finest food, wine and travel experiences in the country, including guides to the Gold Coast and Great Ocean Road, a list of the best new restaurants in Australia, and late-night dining in Melbourne, as well as coverage of urban wineries, the best new hotels in Sydney, and the nation’s sweetest chocolate shops.
The 52-page Belle magazine will feature a lineup of Australian and international homes, from luxurious apartments in Sydney and New York to the chic Parisian abode of legendary shoe designer Christian Louboutin. Belle’s style director at large Steve Cordony reveals the latest design trends, while Belle’s interior design editor Lucy McCabe and Sydney interior designer and retailer Pamela Makin go shopping for that furnishing essential, the sofa.
“Australia is leading the world in cutting-edge interior design. We are very proud to publish the most beautiful and dynamic interiors and provide inspiration about what to buy to decorate your all-important house or apartment for Chinese visitors to enjoy over the New Year festivities,” added Tanya Buchanan, editor of Belle.
The 100-page Harper’s Bazaar edition has been distributed nationally from 23 January. The GourmetTraveller and Belle special editions will be available at five-star hotels, casinos, duty-free shops and airport lounges from Monday January 23.