Bauer Media has acquired magazines Inside Out and Country Style and Homes website HomeLife.com.au from News Corp.
They join Bauer’s existing suite of Homes magazines, which are Real Living, Australian House and Garden and Belle. These offerings are complemented by the publisher’s Homes to Love digital platform for this category.
The general manager for publishing at Bauer Media, Fiorella Di Santo, said: “We’re thrilled to bring Inside Out, Country Style and HomeLife.com.au to Bauer. Although we already have a strong position in the Homes category, this acquisition is a natural fit for us in terms of further deepening our category specialisation. We will now be part of the entire customer Homes journey, no matter what budget, geographical area or aesthetic.
Fiorella Di Santo
“With almost three million Australians now reading at least one Homes magazine every month, we are delighted to work with brands that will become an important destination for readers who are looking for creative inspiration and expert advice across all areas of Homes interest.”
The Homes print portfolio at Bauer Media will be overseen by editor-in-chief Lisa Green, who has been at the helm of House & Garden since 2006.
Tanya Buchanan will continue to lead Belle as editor. Real Living editor Elle Lovelock, Country Style and Homelife.com.au editor-in-chief Victoria Carey and Inside Out acting editor Victoria Baker will also remain in their roles. NewsLifeMedia’s associate publisher of Homes Claire Bradley will remain at the company for a new opportunity.
News Corp Australasia executive chairman Michael Miller said: “These are strong brands with strong teams behind them and we want the best for their future. These titles and their editorial teams are the ideal complement to Bauer’s existing stable of Homes titles and we know that they will have a strong publishing future with Bauer.”
Bauer CEO Paul Dykzeul said, “We are extremely pleased to announce this news as it’s a key milestone in delivering against our core strategic priorities, our strategic business growth and our commitment to invest in deep category specialisation. It is the first acquisition for Bauer in Australia since we bought beautyheaven in 2015, and it signifies our position of leadership as subject matter experts in this category.”
Bauer’s general manager for Digital Sarah-Belle Murphy said, “Our teams are focused on building a highly engaged community across our Homes to Love assets. With the addition of Homelife.com.au’s combined online and social audience of 2.8 million, we have never been in a stronger position in terms of both our consumer and customer offering.”
The Inside Out, Country Style and HomeLife.com.au editorial teams will be making the move to 54 Park Street from June 19. The first Bauer print issues of Country Style, Inside Out and Homelife magazine will be on sale July 12, July 26 and August 20 respectively.