Australian stars have teamed up with Audible to invite audiences to explore the Home of Storytelling in a new brand campaign.
Actress, author and podcaster Miranda Tapsell and comedian, actor and podcaster Josh Thomas are joined by a host of familiar faces and Audible’s local content creators in the campaign, including culinary figure Adam Liaw, journalist Marc Fennell, and media personality Flex Mami.
Ben Rolleston, country manager of Audible Australia, said: “Audible is proud to combine premium storytelling with Australian voices across a wide variety of genres.
“As this campaign shows, we strongly believe in the importance of empowering and celebrating these voices, having produced more than 100 Australian Audible Originals the content series launched in 2017,” he said.
“Brandishing these stories is extremely important to Audible and that’s why we’re committed to maintaining our position as the Home of Storytelling and putting local talent on a world stage,” Rolleston added.
Set for TV, out-of-home, social and online video nationally from October 5, the campaign features Tapsell giving Thomas a tour inside a house of storytelling.
Josh Thomas with Miranda Tapsell
Tapsell, who hosts the Debutante: Race, Resistance and Girl Power podcast, said: “I have developed a wonderful relationship with Audible, initially with my podcast Debutante with my best friend Nakkiah Lui, which took me around the world.
“The Audible app also got me through a few Melbourne lockdowns, a pregnancy and my early stages of motherhood. On top of that, I got to do this ad with the lovely, funny and clever Josh Thomas,” she added.
Thomas, host of the How To Be Gay with Josh Thomas podcast, said: “I did really enjoy my podcast making experience with Audible – they were great creative partners who make really quality content – but mostly I did this campaign because I wanted to hang out with Australia’s sweetheart, Miranda Tapsell.”
Fennell, who hosts It Burns and Nut Jobs, added: “Anyone who has seen or heard the documentaries or podcasts I make will know that I revel in telling winding, twisting stories with a lot of heart and humour.
“I love how Audible has just backed that every time. We’ve spent the last year or so building several new Audible Originals that I can’t wait to unveil.”
The Success Experiment host Flex Mami said: “One day I’m listening to five consecutive hours of vampire romance on Audible and the next day I’m literally starring in an Audible campaign as an author.
“At this rate, we’ve got to be in a simulation because this many life-affirming things happening in a row is wild. It’s not often that you get to be on a set that’s as professional as it is fun and as magnanimous as it is intimate.”
Liaw, How Taste Changed The World presenter, added: “I love the intensely personal nature of making a podcast. One of the greatest things about audio as a medium is that you can kind of indulge it a little bit. You can pull from all of it, as long as there’s a good story. And there are always great stories to tell.”
–
Top image: Left to right: Adam Liaw, Miranda Tapsell, Josh Thomas, Marc Fennell and Flex Mami