From August 2nd, Australian Radio Network will officially be replaced with ARN. Following a holistic review of the audio landscape, brand proposition and culture at ARN, a rebrand will be launched to market.
Launched in 2019, ARN’s Defining Audio saw the introduction of Australia’s first audio offering; ARN’s Audiosphere. For advertisers, ARN’s audio solutions seek to leverage the whole Audiosphere, providing audio entertainment, connections, audio messaging, creative and campaign amplification. It was designed to help commercial partners identify the most valuable moments and appropriate content across multiple audio channels to connect with consumers.
While the Defining Audio proposition remains built on a commitment to deliver simplified audio solutions that leverage the whole Audiosphere, it has evolved and amplified through connections and innovations to fuel conversations that hit the right audience, with the right message, every time. This will be brought to life through the trade-facing Connections That Count campaign.
ARN’s chief strategy & connections officer Lauren Joyce said, “The ARN Audiosphere has become a beacon for simple audio solutions in an increasingly complex category. As our business continues to innovate to reinforce the Defining Audio proposition, it makes sense to highlight the fuel behind that proposition through our campaign; Connections that Count. Quality connection is what moves people and it’s why listeners and brands choose ARN – our commitment to build meaningful – and measurable – moments in audio should give clients and listeners alike, great confidence in our business.”
ARN’s CEO Ciaran Davis said, “As the holder of Australia’s most established and complete digital audio platform, iHeartRadio, which delivers radio, music and podcasts all in one place, ARN has been Defining Audio for years now. Today’s announcement demonstrates how we’re continuing to invest and innovate to create the future of audio right here and now; delivering more content for our listeners and deeper insights for our clients. From providing one to one addressability across digital platforms to dynamically created and served advertising across linear radio, we’re proud to be providing scaleable, measurable solutions to clients in an era of intense ROI accountability.”
Under its new name, ARN will continue to power the KIIS, Pure Gold and The Edge networks with the world’s best talent who connect with Australians nationwide, while further serving up the greatest range of local and international radio, music and podcast content in digital formats via the iHeartRadio app.