Netflix has appointed Jackie Lee-Joe chief marketing officer. Lee-Joe has served as CMO of BBC Studios, part of the British Broadcasting Corporation, since 2015.
Lee-Joe is an Australian who headed overseas at the end of 1999 and has been away ever since, except for a short return home in 2009 and 2010
“Jackie is a truly original thinker with a wealth of global experience – making her the perfect fit as our next chief marketing officer. I’m excited to work with her in promoting our brand and original programming in new and creative ways to members all around the world,” said Ted Sarandos, Netflix chief content officer.
“Netflix is a much loved and respected brand, entertaining audiences everywhere with its rich and thought provoking original programming. I’m thrilled to be joining one of the world’s most creative, dynamic and fearlessly innovative companies,” said Jackie Lee-Joe.
A graduate of the University of Sydney and the University of New South Wales, Lee-Joe joined the BBC in November 2015 from Skype, where she was global director for audience, entertainment marketing & broadcast media. She has over 20 years of marketing experience with leading media, technology and telecoms companies including Virgin Mobile, Carphone Warehouse and Orange.
Lee-Joe will start at Netflix in September, based in Los Angeles. Lee-Joe succeeds Kelly Bennett, who announced his retirement from the company earlier this year.
See also:
Mediaweek marketing master class: Jackie Lee-Joe, chief marketing officer, BBC Studios