Atomic 212° has promoted Lorraine Woods to the new role of chief investment and trading officer, stepping up from her most recent role as national head of trading.
She joined the independent media agency in 2016, and previously held roles at MediaCom, ZenithOptimedia and Carat.
Woods said of her new role: “Being at Atomic 212° from the very early days and helping to shape and grow it into what it is today has been such an exciting eight years and I feel very proud to be a part of.
“I look forward to continuing the success we have had and building out our investment product in line with our growth, now being Australia’s number one independent media agency, with some of the industry’s most talented traders Alex Thomas and Jay Malig.”
Alexandra Thomas has also joined the indie as national trading lead from essenceMediaCom, where she was marketplace group director. Prior to that, she held roles at Carat, Bohemia Group, and Ikon Communications.
“I’m proud to be joining Australia’s number one independent media agency and look forward to working with a really talented team,” Thomas said.
“I’m excited to bring my 15-plus years of trading experience – and passion – to support the continued growth of Atomic 212°’s investment product.”
Claire Fenner, Atomic 212° national chief executive officer, said of the appointments: “Congratulations to Lorraine on her well-deserved promotion, which is testament to Lorraine’s leadership in developing and refining Atomic 212°’s market-leading investment product to maximise impact for our clients. We’re excited to welcome Alex to the team to support the ever-growing trading function within our business.”
The hires follow a series of client wins and retentions for Atomic 212° over the past year, including BMW Australia and New Zealand, Bupa, the Northern Territory Government, Tourism Northern Territory, Northern Territory Major Events Company, Darrell Lea, Victoria University, My Muscle Chef, Growth Faculty, VetPartners, Adyen, and UKG.
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Top image: Lorraine Woods and Alexandra Thomas