Arnott’s Shapes has signed on to become the official snack partner of the National Rugby League (NRL), in a deal brokered by Publicis Sports & Entertainment.
Arnott’s Shapes will be the Official Snack of the NRL for the 2023 Season, as well as the official presenting partner of the 2023 Brisbane Magic Round. The partnership extends across all major NRL men’s and NRL Women’s (NRLW) assets including the Finals Series, Grand Final and both men’s and women’s State of Origin.
The supporting marketing campaign sees creative developed by Saatchi & Saatchi leveraging Arnott’s Shapes’ ‘Flavour You Can See’ platform, media by Spark Foundry and in-store via shopper marketing agency, Arc.
Along with Publicis Sports & Entertainment, all agencies are part of The Neighbourhood – the connected platform of Publicis Groupe agencies that works with The Arnott’s Group.
Jenni Dill, The Arnott’s group chief marketing officer, said: “Snacking on Arnott’s Shapes while watching the footy go hand-in-hand. This partnership provides Arnott’s Shapes with broad exposure to a footy-mad, snack-hungry audience and is the perfect opportunity to reinforce Arnott’s Shapes as the official flavour of footy.”
Toby Aldred, chief client officer for The Neighbourhood, said: “Arnott’s Shapes has always been a big supporter of the footy, and now that support is official. Partnering with the NRL will provide new and innovative ways to showcase the famous flavour of Arnott’s Shapes.”
Earlier this year, The Neighbourhood was part of Arnott’s Tim Tam partnership with Seven’s new series of Australian Idol.
The partnerships include bespoke activation packages, in-program integration, premium commercial assets on Channel Seven and 7plus across metro, regional and digital screens, social support and amplification on Seven’s new channel, 7Bravo.
Arnott’s Tim Tam’s partnership included on-air promotions, experiences and special giveaways. The Australian Idol sponsorship aims to inspire viewers with exciting new ways to indulge in Arnott’s Tim Tams.
See also: Optus and Arnott’s Tim Tam take to the stage as Australian Idol sponsors