Are Media CEO, Jane Huxley, has announced an expansion to its executive leadership team.
The expansion includes new roles and digital transformation, and e-commerce skills as part of the company’s strategy to become an omnichannel media company with a key focus on its content commerce capability.
The executive leadership team will be joined by Agnieszka Hatton, in the newly created role of director, content and commercial; Erica Stewart as director of business development; and Veronique Maury as general counsel.
Hatton joins Are Media with 20 years of senior executive experience in data analytics, transformation, strategy, customer experience and marketing. Most recently, she was vice president of Data and Analytics at global technology company, SafetyCulture.
Hatton has also worked with Commonwealth Bank as head of Business Insights and Analytics, head of Customer Experience at Vodafone Australia, head of Transformation at Westpac, and director Data Analytics at Deloitte, among other senior roles at Capgemini and Telstra.
In her new role, Hatton will lead the content creation function with all publishers, across homes, women’s lifestyle, weeklies and digital, reporting to her. She will be responsible for developing and driving the overarching content strategy for Are Media, and developing a commercial strategy using insights and data, with a focus on bridging between traditional and new business models.
Stewart is the founder and CEO of hardtofind.com.au, which was acquired by Are Media in March 2022. She also founded Juuni.com, an organic tampon and pad subscription service.
In her new role, Stewart will lead Are Media’s new Business Development team that now includes Audience Development (social, search and email), Syndication and ePublishing, Content Commerce (affiliate and marketplace) and Beauty and Bounty.
In partnership with Are Media’s content teams, she will be responsible for growing audience, diversifying revenues, and incubating and developing businesses and communities.
Maury joins Are Media from the Seven Network where she was senior legal counsel and she has also worked in senior legal roles at News Corp Australia, Foxtel Group and in top tier and boutique private practice.
Huxley said: “Agnieszka, Erica, and Veronique’s appointments now round out the Executive Leadership Team and position Are Media well to realise our ambitions as Australia’s leading omnichannel media company.
“We have a premium portfolio of the strongest and most enduring media brands for women in the country that have already established themselves as successful digital brands.
“Now we also offer cross channel partnerships, ecommerce and social commerce, branded experiences and events, native content and deep creative integration for brands and consumers,” she said.
“As Australia’s leading content creators for women, I’m excited to see where our new team can take Are Media in the future,” Huxley added.
Hatton, Stewart and Maury join Are Media’s existing executive leadership team of Leisa Williams as head of people, culture & workplace Andrew Cook, director of sales; Sally Eagle, customer director; Ian McHutchison, director of operations; Marena Paul, director of finance, and Dan Tisi, director of technology.
All three appointments are effective immediately.
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Top image, left to right: Erica Stewart, Agnieszka Hatton, Leisa Williams, Andrew Cook, Jane Huxley, Dan Tisi, Ian McHutchison, Sally Eagle, Marena Paul and Veronique Maury