Digital boutique agency Ardent has announced new key hires for the company and office expansion.
Creative specialist Les Hallack joins the team to lead an array of creative projects across core clients.
Over the past few years, Hallack has worked on a range of accounts such as Amcal Pharmacies, BMW, Lexus, Conga Foods, Fuji Xerox, and the Victorian Equal Opportunity and Human Rights Commission.
Ardent’s managing director, Danny Massa said of the appointment: “Les has worked on some major projects from idea conception, full re-brands, website design to brand experience. His ideas are fresh, and he constantly challenges clients to push the creative boundaries.”
Jay Padhya joins the company as a senior performance manager and will play a pivotal role in Ardent’s story as it grows from strength to strength.
Padhya is an experienced performance and social media marketing professional with more than a decade of experience in successfully managing performance media channels for clients across multiple categories.
“Having worked with Global network agencies and having managed performance media remit for global clients, I look forward to bringing this thinking and strategy to Ardent and drive the performance for our clients,” Padhya said.
In another exciting move Ardent has expanded its 360-degree services to include Organic Social Media, Email and Affiliate Marketing capabilities supported by the hire of Elma Mesanovic and the existing public relations department.
The Growing Ardent Team
Massa said: “2022 is an exciting year for Ardent. Our team lives the values of the agency. Every day we challenge ourselves and our clients for more and most importantly we evolve ourselves and our clients through a period of transformation.”
Since developing into a full-service marketing agency in 2018, Ardent has grown to a team of 15 experienced staff. The agency has already seen some major wins in 2022, with more in the wings.
Ardent’s expanding list of clients include Gregory Jewellers, Howards Storage World, RealFoods (Cornthins), Tradie Spec, Best Gift Cards, Loreto Normanhurst, Loreto Marryatville, and a range of not-for-profit clients to name a few.
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Top image: Les Hallack
Centre image: Jay Padhya