First launched in Australia in 2006, the ANZ Falcon has made its return via Special Group and PHD, in a bid to educate customers about the banking group’s upgraded fraud protection technology, namely, ANZ Falcon.
The campaign ‘DoppelFalcons’ features customers and their lookalike falcons to illustrate how the tech can distinguish between legitimate customer activity and fraudulent transactions, with the DoppelFalcons keeping watch 24/7 to collectively monitor millions of transactions every day.
The film was directed by Steve Rogers via Revolver, with VFX produced by Alt.VFX.
Sian Chadwick, general manager marketing, Australia, ANZ said the campaign demonstrates the extent of the personalisation of ANZ’s fraud protection.
“Rather than just one falcon, it’s almost as if everyone has their very own falcon, protecting them 24/7, whenever or however they pay, learning from thousands of data points on their transactions,” said Chadwick.
Ryan Fitzgerald, executive creative director at Special, added: “With fraud and scams on the rise, who wouldn’t want one of the world’s foremost avian predators on their side?
“ANZ customers can feel a little bit safer with the DoppelFalcons in the world.”
The campaign, which includes extensions for ANZ Plus and Everyday Banking, will run across TV, online video, audio, out-of-home, print, social, search, and owned channels.
“The falcon has given us licence to play across a combination of trusted media environments and contextually relevant moments to highlight ANZ’s security features to a new generation,” added PHD Melbourne’s head of strategy and planning, David Bielenberg.
See also: BONDS launches ‘As worn by us’ brand platform via Special
Credits:
Client: ANZ
General manager of brand strategy and marketing: Sian Chadwick
Head of marketing, brand and advertising: Patrick Barbaro
Head of marketing, ANZ plus and deposits: Luana Hughes
Head of marketing, credit cards and personal loans: Alex Djambov
Go-to-market lead – ANZ plus, deposits, brand and sponsorship: Hayley Smith
Brand strategy lead: Tuulia Lampi
Production lead: Sally Humphris
Campaign manager (brand): Sarah Murphy
Campaign manager (credit cards): Isaac McCallum
Campaign manager (ANZ Plus): Lisa D’Souza
Campaign manager (communications): Amy De Petro
Campaign manager (PR): Maggie Joyce
Brand strategy manager: Daniel Bese
Social media associate: Stacy Oularis
Digital campaign initiative lead: Krista Pech
Marketing journey expert: Marcia Gomes
Creative Agency: Special Australia
Partner/CEO: Lindsey Evans
Partners/CCO: Julian Schreiber & Tom Martin
Partner/CSO: Bec Stambanis
Head of strategy, melbourne: Nathan Rogers
Strategic planner: Laura Wiseman
Executive creative director: Ryan Fitzgerald
Creative directors: Justin Butler & Leti Bozzolini
Creative technologist: Laurent Marcus
Creatives: Gabe Woodmansey & Jono Aidney
Team lead and director of operations: Felicity Touzeau
Team lead and director of business management: Ollie May
Business director: Meg De Laurier
Business manager: Ella Papilion & Lea Degove
Head of production, Melbourne/producer: Sophie Simmons
Senior producer: Glen Mcleod
Head of stills production: Nick Lilley
Director, digital: James Simmons
Digital producer: Gigi Song
Design director: Dan Jones
Designer: Jen Bailey
Production Company: Revolver
Director: Steve Rogers
Managing director/co-owner: Michael Ritchie
Executive producer/producer: Pip Smart
DOP: Simon Duggan
Production designer: Steven Jones-Evans
Casting: Peta Einberg Casting
Editing: ARC Edit
Editor: Elise Butt
Executive producer: Winnie O’Neil
Editor’s assistant: Carly Anne Kenneally
Visual effects: Alt.VFX
VFX supervisor: Jay Hawkins
VFX producer: Celeste Fairlie
Grade: Trish Cahill
Music and sound: Rumble Studios
Executive producer: Michael Gie
Composer: Jeremy Richmond
Sound designer: Tone Aston
Sound producer: Irene Kakopieros
Stills production: Louis & Co
Photographer: Mat Baker
Executive Producer: Louis Molines
Producer: Luke Della Santa
Retouching: Electric Art
Media Agency: PHD Australia
Managing director: Simon Lawson
Head of strategy: David Bielenberg
Group business director: Jordan Smith
Group planning director: Rawanne Auda
Planning manager: Kate Phillips
Investment director: Kaitlin Despott
Investment manager: Emir Omanovic
Digital director: Callum Henderson
Digital manager: Sam Cook
Digital executive: Millie Coad
Account coordinator: Christopher Simic
Activation account director: Rahil Shah
Head of Resolution Melbourne: James Hanley
Experience manager: Christen Fernandes
PR Agency: ThrivePR
Executive director: Snezna Kerekovic
Group account director: Nathan McGregor
Account manager: Madeleine Rawson
Account executive:Max Meaden
Social media and influencer account director: Bianca Wilmott
Digital content producer: Bethany Fuller
Senior media adviser: Brad Howarth
See also: ANZ Bank partners with Analytic Partners to optimise media effectiveness