The Max Original And Just Like That… will make its season three debut on Friday, 30 May, streaming exclusively on Max.
New episodes of the 12-part season will drop weekly on Fridays, wrapping up with the season finale on 15 August, a strategic slow-burn release aimed at keeping audiences and advertisers engaged over nearly three months.
A stylish series with strong brand alignment
Executive produced by Michael Patrick King, the series continues to follow Carrie, Miranda, Charlotte, Seema, and LTW as they navigate friendship, love, sex, and life in their 50s in New York City.
For marketers, the show offers a familiar yet fresh landscape rich in lifestyle storytelling, fashion cues, and high-gloss aesthetics.
With a cast led by Sarah Jessica Parker, Cynthia Nixon, and Kristin Davis, joined by Sarita Choudhury, Nicole Ari Parker, and John Corbett, the show maintains strong pull with a high-value demographic for luxury, beauty, and lifestyle brands.
A legacy IP reimagined for streaming audiences
Building on the legacy of Sex and the City, And Just Like That… is developed and executive produced by King, alongside Parker, Nixon, Davis, John Melfi, Julie Rottenberg, Elisa Zuritsky, and Susan Fales-Hill.
Originally created by Darren Star and based on the book by Candace Bushnell, the series has evolved into a contemporary touchpoint for both audiences and advertisers.
Plans and pricing
Max is available via three plans:
• Basic With Ads: Stream on two devices in full HD.
• Standard: Stream on two devices in full HD with up to 30 downloads for offline viewing.
• Premium: Stream on four devices in 4K UHD with Dolby Atmos (where available), and up to 100 downloads.
Australians who sign up by 30 April, 2025, will receive a special promotional price for the first 12 months, available across all plans. Full details are available at www.max.com.