AnalogFolk Australia has announced it has been appointed the creative agency of record for Luxury Tasmanian whisky brand LARK Distilling Co., following a competitive pitch process.
The agency’s remit will include developing the brand strategy, a new creative platform, as well as advertising campaigns, content and digital experiences for the innovative and progressive whisky, including the upcoming winter limited release DARK LARK, dropping June.
Matt Robinson, CEO of AnalogFolk Australia, said of the win: “We’re delighted to join forces with Lark, a brand that embraces a pioneering spirit and a history of innovation and progressiveness.
“As the trailblazers of Australian Whisky and recent gold awardees at the Australian Whisky Awards, we’re incredibly excited to collaborate with them in elevating their brand and taking their unique Tasmanian story and amazing product to the world.”
Jason Whalley, head of marketing at LARK Distilling Co., echoed this sentiment, saying, “AnalogFolk Australia’s track record in working with luxury spirits and their digital prowess made them the ideal choice for our creative agency of record.
“We are confident that this partnership will not only strengthen our brand strategy but also bring to life our vision for LARK as Australia’s leading luxury whisky brand. We are excited by the work we are doing together, to create strong foundations for the brands growth into international markets,” he added.
This collaboration between LARK Distilling Co. and AnalogFolk Australia aims to highlight the unique qualities and craftsmanship of LARK Single Malt Whisky, while further establishing the brand’s reputation for being innovative and progressive, and further elevate the brand’s position in the luxury spirits market.
This win comes after AnalogFolk Australia CEO Matt Robinson and chief strategy officer Ben Hourahine announced the acquisition of the agency from the UK parent company AnalogFolk Group Marketing and Technology through a management buyout.
See also: AnalogFolk Australia becomes a fully independent agency after management buyout