Amplify is expanding its offering beyond digital, launching Amplify Screen – a new division designed to help creators and traditional talent capitalise on opportunities in film, television, live theatre and advertising.
Amplify Screen responds to growing demand from both digital-first and traditional performers looking to navigate the evolving entertainment landscape.
To lead this expansion, the creator economy agency has appointed Naomi Hannan as screen agent. With seven years of industry expertise at Mollison Keightley Management, Hannan has worked with talent on major productions including Home & Away (Network 7), Heartbreak High (Netflix), and Black Snow (Stan).
“We’re seeing more and more talent cross between digital and traditional media and Amplify Screen is here to make that transition seamless. I’m excited to join the team and help our talent carve out their place in this evolving landscape,” says Hannan.
With creators playing an increasingly significant role in entertainment industry, Amplify Screen gives emerging and established talent new opportunities, from influencers landing scripted roles to screen actors exploring content creation. Creators with huge followings like Lachy McIntyre, Claudia Bonifazio, Oliver Mills and Georgia McCudden are already stepping into screen industry and bringing their audiences with them, reinforcing demand for multi-platform performers from commissioners and producers.
Tom Maynard, Naomi Hannan, Naomi Hannan
Sonja Stindl, general manager at Amplify, added: “Expanding into screen representation is a natural step for Amplify. We’ve seen firsthand the demand from both creators and the industry for a more connected talent ecosystem. With Naomi on board, we’re perfectly positioned to support our creators as they step into screen roles while also helping traditional performers explore the creator economy.”
With this launch, Amplify reinforces its position as the leading creator economy agency shaping the future of entertainment, ensuring creators have every opportunity to succeed across platforms – from social to screen and beyond.
Alex Reid, co-founder of Amplify, concluded: “Creators are more than just social stars – they’re the driving force behind the biggest cultural trends, and brands, studios, and networks are taking notice. The Creatorverse has never been more influential and the crossover between digital creators and traditional screen talent is only accelerating.
“Amplify Screen will ensure our talent has the access and representation they need to take advantage of these opportunities and make their mark on whichever screen or stage their story belongs.”
Top image: Tom Maynard, Naomi Hannan, Naomi Hannan