The Australian Grand Prix Corporation has announced an exciting new development for the upcoming Formula 1® Louis Vuitton Australian Grand Prix 2025: American Express will expand its presence as the naming rights partner of The Lounge, one of Albert Park’s premium venues.
This new collaboration means that The Lounge will now be known as The American Express Lounge, a premier destination for fans and VIPs during the event. The American Express Lounge, which enjoys a prime location adjacent to the entrance of the F1® Paddock, will span three levels and offer spectacular views of the driver arrivals at Melbourne Walk and the F1® Paddock.
As part of the expanded partnership, The American Express Lounge will host the highly anticipated launch party for the Formula 1® Louis Vuitton Australian Grand Prix 2025, Glamour on the Grid, which marks its ninth year. This glamorous event, set for Wednesday, 12 March, will bring together A-listers, industry leaders, and motorsport fans for an unforgettable night of celebration ahead of the Grand Prix weekend.
In October 2024, Formula 1® and American Express announced a groundbreaking multi-year sponsorship deal, covering regions across Australia, Asia, Europe, the Americas, and the Middle East. This agreement will see both brands working closely to create exclusive, best-in-class fan experiences. American Express Card Members will enjoy a range of benefits and perks at select F1 Grand Prix events throughout the calendar.
Naysla Edwards, vice president of brand, customer marketing and member experience at American Express, said: “We’re thrilled to bring to life the American Express Lounge at this year’s Formula 1® Louis Vuitton Australian Grand Prix. Across the three levels of our lounge, guests will experience incredible culinary offerings all while having a supreme vantage point to take in the exhilarating speed of the competition, featuring some of the biggest names in elite racing.”
Edwards added: “This is just one of the ways we’re providing Amex Card Members with a best-in-class fan experience at the Formula 1® Louis Vuitton Australian Grand Prix 2025. We can’t wait to welcome guests into the American Express Lounge.”
The new collaboration will also see significant upgrades to the lounge itself. Emma Pinwill, chief commercial officer of the Australian Grand Prix Corporation, said: “We’re excited to welcome American Express as the official naming rights partner of one of the most iconic locations on the Albert Park Grand Prix Circuit. The American Express Lounge, now with an additional third level for the first time, will offer a premier space for glamour, people-watching, and celebration throughout the Formula 1® Louis Vuitton Australian Grand Prix 2025.”
For more information on the Formula 1® Louis Vuitton Australian Grand Prix 2025, visit grandprix.com.au.