Association for Data-Driven Marketing and Advertising (ADMA) has announced the return of its Global Forum conference for 2023, with renowned marketing experts Scott Galloway and Mark Ritson as its headliners.
Following last year’s success, the upcoming one-day event will be held on Thursday, August 24, at Doltone House, Jones Bay Wharf, Sydney.
This year’s theme, ‘Elevate your Marketing Game’, will focus on the key challenges marketers face and how to build a robust strategy to succeed in an ever-changing landscape and against stiff competition, with insights from top leaders and thinkers.
Scott Galloway
With huge questions over everything from the future of privacy and data to ever-changing consumer behaviour and rapid technological advances, ADMA Global Forum will dive into some of the most important issues impacting marketers today and how to overcome them.
The aim is to help marketers prepare for the next decade, with a focus on educational and inspiring content to help build their skills in the growing competitive landscape.
The event will feature keynote addresses from:
• Scott Galloway, co-host of the Pivot podcast, entrepreneur, business advisor and Professor of Marketing at NYU Stern School of Business and named “One of the World’s 50 Best Business School Professors” (appearing via a virtual livestream);
• Mark Ritson, outspoken brand consultant and marketing professor with a penchant for challenging accepted practices;
• Melissa Hopkins, CMO of Seven West Media, and formerly marketing lead at Optus, who will be unpacking the telco’s response to its recent data hack live on stage.
Mark Ritson
More speakers will be announced soon.
ADMA CEO Andrea Martens said: “With the current level of complexity, marketers are navigating through uncharted territory. The ADMA Global Forum will provide a platform for discussion on how to adapt to emerging technologies, rapidly changing regulatory environment, new communication channels, sustainability expectations and supply disruptions.”
Major sponsors of the event include Analytic Partners, Nine, Meta, Seven Network, Acoustic, and Optimizely. Capacity is limited at the venue, and there will be a livestream for those unable to attend in person.
Melissa Hopkins