Adelaide Radio Ratings
GfK Survey 1 2024
Survey Period: Sunday 14 January to Saturday 24 February
UP: MIX 102.3 +1.4
DOWN: 5MMM -2.8
Mix 102.3 13.3% (11.9%)
Cume: 359,000 (+2,000)
Mix 102.3 takes the number one slot in Adelaide, rising 1.4 points to take a 13.3% share.
Max & Ali in the Morning rose by 1.7 points for an 11.8% share. The station’s strongest time slot in this survey is still the afternoon slot, with a 14% share, rising 0.2 points.
See Also: “We want to be the best”: What 2023 holds for the Ali Clarke Breakfast Show
The station increased by 7.2 points in the 55-64 demo. Mix 102.3 saw a 2-point decrease in the 25-39 demo.
5MMM 11.6% (14.4%)
Cume: 282,000 (-37,000)
2023 results Best (Worst)
Best 10+ 14.9% (10.7%)
Best Breakfast 16.9% (12.2%)
Adelaide’s Triple M station has dropped to the second position to start 2024, with an 11.6% share.
The breakfast team of Roo, Ditts, and Loz dropped by 1.7 points, to a total of 14.6%, placing first among the commercial networks.
Among the 25-39 demographic, 5MMM dropped by 5.3 points for a 6.1% share and ended up in the fourth position for that demo.
Nova 91.9 11.3% (10.1%)
Cume: 359,000 (+14,000)
2023 results Best (Worst)
Best 10+ 12.1% (9.3%)
Best Breakfast 11.7% (9.1%)
Nova started 2023 in the second spot on the Adelaide Radio Ratings but has dropped to third to start off 2024.
The network’s biggest rise in the dayparts was in the breakfast slot with 2.3 points for an 11.4% share.
See Also: Bringing the laughs on air and off air with Adelaide’s Jodie & Hayesy
Ricki Lee, Tim & Joel in Adelaide’s drive spot has risen 1.8 points with an 13.7% share.
Nova still continues to dominate in the 18-24 demos, rising 2.7 points for a 22.4% share and has dropped 0.5 points in 40-54 for a 9.3% share.
SAFM 8.9% (9.2%)
Cume: 275,000 (-40,000)
2023 results Best (Worst)
Best 10+ 10.1% (8.7%)
Best Breakfast 10.6% (8.2%)
SAFM has dropped by 0.3 points for a share of 8.9%.
In November 2022, Mark ‘Soda’ Soderstrom made 107.1 SAFM Breakfast his new home alongside Rebecca ‘Bec’ Morse. In this survey, the breakfast slot dropped 0.6 points for a 7.9% share.
Carrie Bickmore and Tommy Little’s national drive show increased by 0.3 points, staying third in the Adelaide market.
SAFM has decreased in the 25-39 demographic by 2.2 points for 13.5%.
Cruise 1323 8.6% (8.3%)
Cume: 207,000 (-2,000)
2023 results Best (Worst)
Best 10+ 9.1% (8.3%)
Best Breakfast 7.9% (6.6%)
Cruise 1323 starts 2024 in the fifth position in the Adelaide market, rising by 0.3 points for an 8.6% share.
Craig Huggins’ drive has risen 1 point for a share of 6.8%. The station came in second in the 55-64 demographic with a 14.5% share and decreased by 1.3 points in the 40-54 demo.
FIVEaa 8.2% (7.5%)
Cume: 131,000 (-6,000)
2023 results Best (Worst)
Best 10+ 9.7% (7.5%)
Best Breakfast 14.2% (10.9%)
FIVEaa has recorded an increase of 0.7 points and a total share of 8.2%.
In the breakfast slot, David and Will have risen 1.2 points for a total share of 12.6%. The network’s breakfast program has stayed in second place in the Adelaide market. In drive, Rowey and Timmy G have a 2.2 point decrease, their total share now being 5.7%.
The station is now second in the 65+ demo with 17.5%, rising 2.6 points.